Before traffic is even generated, you have to brainstorm an enticing offer that will appeal to your target audience enough to convince them to allow you into their email inbox, which is a hard sell for many consumers who are tired of the risk of spam.

The last thing you want to do is spend time creating a lead magnet that’s seen as weak, causing visitors to ignore your offer entirely because that will be a waste of traffic and a missed opportunity for future communications between yourself and that prospect.

Many marketers simply don’t understand how to identify the most pressing needs of their audience and develop lead magnets that convert well. Just because something is free doesn’t mean it will work in your favor.

Artificial intelligence (AI) tools, which have access to data that would take you a long time to sift through, can help you with the creative and strategic portion of brainstorming the best offers to use in your niche, and it can even go so far as to create them for you.

But as we all know, even the best offer will fail if you have a poorly crafted landing page, and this is a task that AI can also offer assistance with if you’re willing to take input to enhance your message and delivery.

This crash course is for people who are struggling to build a list, or who are simply new to the process, it can be frustrating to think of the amount of time and effort it will take to accumulate a substantial number of subscribers. Let AI help.